The Community and Media Relations Committee shall advise and assist library staff and the Board of Trustees on marketing and public relations activities.
The committee will:
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Review the mission and goals of the Strategic Plan;
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Develop both a long-term and short-term comprehensive marketing plan;
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Submit the marketing plans to the Library Board of Trustees for review;
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Actively participate in the creation and implementation of marketing tactics;
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Identify incremental marketing and public relations opportunities;
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Evaluate the effectiveness of marketing and public relations initiatives;
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Involve other Library Board members in public appearances;
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Solicit input from and communicate tactical changes to library staff;
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Coordinate activities with other committees as needed.
Appropriate skills and characteristics for Committee and Media Relations Committee:
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At least three members from the Board of Trustees and others from the community as needed
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Library Director or designee will serve as staff liaison to the Committee
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Members who have marketing or PR backgrounds
Adopted: 2/13/2013
