The Community and Media Relations Committee shall advise and assist library staff and the Board of Trustees on marketing and public relations activities.

The committee will:

• Review the mission and goals of the Strategic Plan;
• Develop both a long-term and short-term comprehensive marketing plan;
• Submit the marketing plans to the Library Board of Trustees for review;
• Actively participate in the creation and implementation of marketing tactics;
• Identify incremental marketing and public relations opportunities;
• Evaluate the effectiveness of marketing and public relations initiatives;
• Involve other Library Board members in public appearances;
• Solicit input from and communicate tactical changes to library staff;
• Coordinate activities with other committees as needed.

Appropriate skills and characteristics for Committee and Media Relations Committee:

• At least three members from the Board of Trustees and others from the community as needed
• Library Director or designee will serve as staff liaison to the Committee
• Members who have marketing or PR backgrounds

Adopted: 2/13/2013